About us

I’m Brian, and I’m 'fishing crazy.' It’s more than a hobby—it's an obsession. I obsess over every detail: the gear, the tackle, the techniques, and everything in between. If that sounds like you, welcome to the right place.

I'm a gearhead with zero patience for crappy products. The market is flooded with cheap gear that fails when it matters most. I search for the real deal—well-built, high-performance gear.

I’m also frugal (read CHEAP!) and a big fan of a good deal. I hate wasting money. Did you get sticker shock the last time you shopped for fishing gear? I know I did. That frustration pushed me to track down the best deals possible so I can offer awesome savings to anglers everywhere.

I'm a firm believer in making every dollar count-some might call me 'cheap,' but I prefer resourceful. I hate seeing hard-earned money go to waste, especially after the sticker shock I felt the last time I shopped for fishing gear. That frustration fueled my mission to track down the absolute best deals, so I can pass those incredible savings on to anglers everywhere.

Great gear and awesome value—that is my promise to you!